AI-Powered Business Solutions Certificate for Small Business Owners
Fundamentals of Prompt Engineering
by Dr. Justin Rose and Martin Brossman

This intensive 8-hour certificate program equips small business owners with AI-powered tools and social media best practices to amplify marketing, streamline operations, and engage customers more effectively. Through practical sessions on prompt engineering, AI-powered tools, digital campaign optimization, and maximizing Instagram reach, participants will take away actionable skills to drive growth.

Here is the schedule with merged outlines and descriptions for each class:

Certainly! Here are the updated descriptions for each class, including the more generalized version for the social media workshop:

 Streamline Your Small Business with Artificial Intelligence

8:00a – 10:00a

The first class, “Streamline Your Small Business with Artificial Intelligence,” offers an insightful overview of AI’s evolution and its burgeoning role in small businesses. Key discussions include ethical considerations, safety, and liability risks associated with AI usage. Through real-world examples, participants will learn how AI can innovate in areas like text, image, and video creation, and how to discern between creative AI-generated content and accurate, reliable outputs. The session aims to equip small business owners with the knowledge to identify and integrate AI opportunities effectively into their business workflows, balancing innovation with practicality and ethical responsibility.

 Introduction to Prompt Engineering

10:15a – 12:15p

The second class, “Introduction to Prompt Engineering,” dives into the art of effectively communicating with AI language models. It offers structured techniques and examples to craft prompts that yield precise and useful outputs for various business needs. Participants will engage in practice sessions to master prompt engineering, enhancing their ability to utilize AI tools like ChatGPT for diverse applications. This class is designed to unlock the full potential of AI in everyday business scenarios, providing small business owners with the skills to harness AI language models for enhanced productivity and innovation.

Lunch (Potentially Catered) 12:15p – 1:15p

 Artificial Intelligence for Marketing

1:15p – 3:15p

“Artificial Intelligence for Marketing,” the third class, explores the transformative power of AI in digital marketing. It focuses on personalizing campaigns, predicting customer behavior, and streamlining marketing workflows with AI tools. The class culminates in a hands-on workshop where participants simulate AI-assisted marketing planning. This session empowers small business owners to leverage AI for targeted advertising and promotions, enabling them to compete effectively in the digital marketplace and attract and retain a loyal customer base.

 Mastering Social Media and Online Content Strategy

3:15p – 5:15p

The final class, “Mastering Social Media and Online Content Strategy,” broadens the focus to encompass a holistic approach to social media and digital content. It covers strategies for various platforms, understanding algorithms, and creating impactful online content. Participants will engage in workshops to develop skills in crafting compelling social media posts, optimizing digital presence, and integrating various platforms for a cohesive online strategy. This class is tailored for small business owners looking to elevate their brand and connect with audiences across diverse social media and online channels.